Consumer durables are a part of consumer products which do not wear for a long time. They are also called Durable goods. Consumer goods are basically of two types durable and nondurable goods. Durable goods are made in such a way that they should be everlasting. We need not buy these goods regularly as they are rigid, long lasting and even expensive. Consumer durables industry can be categorised into consumer electronics and consumer appliances. Consumer electronics include television, laptops, cameras, computers and consumer appliances include washing machines, kitchen appliances, air conditioners.