Amazon is the most valuable e-commerce giant in India. It has already suppressed many offline markets. But, to keep pace with the increasing online competitors they have decided to speak our language. Amazon is trying to roll out its application with a multi-language feature, obviously being Hindi. Hindi is our national language and is spoken by more than half of the nation. They want to make their presence and reach to the people who can’t read English.
With this move, they aim to become the no.1 e-commerce portal in India. Many previous attempts by major companies have gone in vain and yet Amazon has got its nerve to add this major feature hoping to increase its market value in India.